About us
Why 'Crucible'?
On first glance, crucibles look just like ordinary containers, but any scientist or jeweler will tell you that they are in fact shatterproof protective vessels that must be able to withstand far higher temperature and pressure than their contents in order for their contents to successfully complete their change of state.
During the firing process, a crucible protects metals in transition as they merge, combine and undergo changes of state. The result of that protection is an alloy - a durable end product stronger than the sum of its parts.
Anyone can buy a crucible. But its full potential is unleashed in the hands of skilled craftspeople - like bench jewelers who have learned how to work with fire. Just like intelligent, specialized tools are most powerful in the hands of a trained professional - a case manager or journey coordinator - as they manage complex journeys under constant pressure.
Billie has been building products in fertility and finance for 10 years. She is a future intended parent via surrogacy and egg donation and is passionate about building technology that helps people do their best work.
Laura has been redesigning care navigation workflows in digital health for 9 years, most recently in fertility (5 years). She has first hand experience as an egg donor and agency case manager, in addition to product management.
Tiffany Hallgren Cook
Advisor
Tiffany is the founder of TLC Infertility and Donor Services, a boutique infertility service with a focus on egg donation. With over 13 years of experience in the infertility industry, she has used her experiences and knowledge to create TLC. Outside of TLC, she continues to advocate for the exploration of women’s fertility with experts on egg donation, egg freezing, and fertility.
Duncan Greenberg
Advisor
Duncan was formerly the SVP of Product at Oscar Health where he led product management, product design, and user research. He now advises and invests in healthcare companies.