The world’s first operating system for surrogacy.
Specialized tools & logic for managing your own journey yourself. Designed for a new generation fearlessly forging their families.
Led by Stanford Psychology + Rhode Island School of Design healthcare leaders who helped make fertility benefits through employers a (big!) thing.
We are the sharpest executors in the assisted reproduction industry.
But as anxious intended parents and donors ourselves — we are also a warm, safe place to land.
From the fearless advocates that made it possible to bill surrogacy to your employer.
This isn’t our first time driving an industry shift that people deem “too good to be true”. We’re about to do it again.
As founding members of Carrot Fertility’s inaugural technology team, we’ve created a lasting and unprecedented legacy: surrogacy as an employer benefit. But there’s more we need to do — surrogacy is still expensive, lengthy and stressful.
As we looked around, we saw that no one was innovating on the case management front — and no one seemed to have noticed that today’s consumer is changing, with different digital native competencies and values than generations before.
Our first act was in your workplaces. This second act is closer to home — we’re lifting the curtain between millennial intended parents and the knowledge + tools you need to achieve a family through surrogacy more affordably.
A letter to intended parents
Surrogacy journeys are long, expensive, and exhausting. Never ending admin. High stakes. A ton of luck.
Crucible costs >1/10 what traditional agencies bill, and gets you 80% of the way there re: what you need to know. Our tools and services can save you tens of thousands of dollars, or help you get the most out of your agency partner.
We are trying to open up the well-regulated US surrogacy market for those priced out of it because many more want to be able to access and afford this life-changing, life-defining care — and demand only continues to grow.
We’re more than a modern version of a surrogacy agency — we are building the surefire operating system for surrogacy millennial intended parents can rely on. We are engineering it to withstand the unique and taxing pressures of forging a modern family in this economy, and designing it for the needs of a new digital native generation.
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If you are embarking on a surrogacy journey and feeling overwhelmed, it’s easy to feel the urge to hire a traditional agency or services shop with industry experience. But given most agency case coordinators’ heavy case loads and lack of specialized tooling, most of them aren’t necessarily great project managers who will pre-empt and catch critical details.
Yet, managing your own journey completely independently can feel impossible, chaotic and risky — even with so many voices offering advice online. Most intended parents would love this option for the cost savings, but we don’t have the knowledge or tools for the job.
Today, there is no feasible, authoritative in-between option that helps people forge forward through the pressure and chaos. Vendors continue to gatekeep critical guidance, and the tools to manage one’s journey don’t exist.
That’s why we’re building surrogacy-specialized software focused on intended parents who want to design a smarter journey and move it forward on their own, more confidently.
If this sounds interesting to you, join our beta below.
(Smarter pricing, too.)
Traditional model
Already contracted with an agency? Crucible’s highly affordable platform de-risks your investment.
Concierge fees
$7,000 - $20,000
Non-full service options can break down further: $5,000 - $11,000 for the match, $11,000 - $15,000 for case mgmt.
Agency fees
$20,000 - $40,000
None of this includes your clinic / legal / insurance fees - pure services labor.
Crucible’s Smarter™ model
Our tech platform makes our services much more efficient.
Then, we pass the savings on to you.
Platform access
$39/mo. Cancel anytime.
Implementation fee
$8,500
Individual services also available a la carte.
Placement / Match fee
$10,000
Match taking too long? You’ll pay less.
Can we help?
We’re currently prototyping Crucible in stealth with an early group of users.